Vasa Fitness opens in New Berlin in former Pick ‘n Save

NEW BERLIN – The latest entry in New Berlin’s growing fitness sector did some heavy lifting to convert a vacant big-box store into something useful.

Vasa Fitness, which unveiled its 60,000-square-foot New Berlin gym in a media-oriented gathering June 1, will open soon inside a long-vacant former Pick ‘n Save at 13995 W. National Ave.

The facility is the Utah-based club’s first in Wisconsin and 49th overall, with only a handful in Illinois, making Vasa — a name derived from Latin meaning “vessel,” in this case referring to the human body — a relative newcomer to the region’s fitness industry.

But in New Berlin, it’s the fourth fitness entry in the past three years — all of them along or near National Avenue — following the introduction of the YMCA of Greater Waukesha County’s senior-oriented facility near the City Center, the OAW Indoor Sports Complex on Racine Avenue, and the public-private partnership supporting a city-owned recreation center with Burghardt Sporting Goods.

With its color-shifting lights, the cycle studio inside Vasa Fitness, 13995 W. National Ave. in New Berlin, creates a dramatic background for those who use the class-oriented equipment. Classes are offered as part of the middle-priced membership package.

What’s inside the new club?

The new facility offers a gym that caters inexpensively to all fitness enthusiasts through a broad range of equipment, programs and studios, Vasa representatives said.

Haley McCoy, Vasa’s national brand manager, said New Berlin seems to fit Vasa’s fitness strategy, which builds membership on a low-cost approach: $9.99 monthly for a basic membership, $21.99 for a membership that includes group fitness classes and $39.99 that includes special activity studios.

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